DSP Terms

These policies apply to our demand partners and advertisers, meaning any client who buys inventory on the ARTEEBEE. These policies don’t replace or alter your ARTEEBEE agreement – they are in addition to those terms. Use of the ARTEEBEE AdExchange requires your agreement to follow and abide by these guidelines and any guidelines or requirements specified in the user interface made available through the ARTEEBEE. If you do not agree to comply with such guidelines and requirements, you have no right to use the ARTEEBEE. ARTEEBEE may update these policies from time to time.

Prohibited Creatives and Related Content

You cannot use the ARTEEBEE for ads that do any of the following (or link to any website or other online property that does any of the following):

  • Promote fireworks;
  • Promote electronic cigarettes or vaping devices;
  • Promote Salvia divinorum or Salvinorin A;
  • Contain nudity or suggestive content or images;
  • Promote adult products, including sex toys and sexual enhancers;
  • Promote online gambling (including daily fantasy sports in jurisdictions where daily fantasy sports is considered to be illegal online gambling);
  • Promote adult-themed dating, escort services, “mail-order brides,” or similar services;
  • Install spyware, trojans, viruses or other malware;
  • Incite hatred of any race, religion, creed, class or ethnic group, or of any individual or group;
  • Describe, depict, or glorify pain, suffering, torture, violence or death of or against humans or animals;
  • Sell or promote firearms, ammunition, bombs or other weapons, or related design materials, including handgun safety certificates and BB guns;
  • Sell or promote illegal drugs, drug paraphernalia, or ways to pass a drug test;
  • Promote P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
  • Infringe intellectual property rights;
  • Promote or contain libel or fraud;
  • Violate any applicable law, regulation, governmental rule or court order
  • Contain profanity;
  • Promote hacking, cracking, or warez;
  • Promote any other products, services, or content that are illegal, promote harmful activity, or infringe on the rights of others. This includes sites that provide “how-to” information on bomb-
  • making, lock-picking, and similar topics;
  • Sell or promote tobacco, cigarette papers, or blunt wraps;
  • Are misleading or contain content that is not reflective of what the user will find on the clickthrough URL;
  • Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser;
  • Contain audio that is triggered by anything other than a click (such as auto-play or rollover-initiated audio);
  • Contain annoying or distracting images, or excessive animation;
  • Initiate a download;
  • Automatically redirect the user to a new page or app;
  • Pop-up on a webpage, upon banner open, or upon page exit;
  • Expand beyond their original size;
  • Automatically refresh;
  • Mimic system errors or messages; and/or
  • Are unbranded.

Prohibited Creatives and Related Content for Minors

For properties that are directed to minors under the age of 18, in addition to the prohibitions listed above, you cannot use the ARTEEBEE for ads that do any of the following (or link to any website or other online property that does any of the following):

  • Promote alcoholic beverages;
  • Promote lotteries, lottery games, or lottery tickets;
  • Promote spray paint;
  • Promote etching cream;
  • Promote tanning services utilizing ultraviolet light;
  • Promote dietary products containing ephedrine group alkaloids;
  • Promote body branding, piercing or tongue-splitting;
  • Promote permanent tattoos; and/or
  • Promote daily fantasy sports.

Preapproval Required

You can only use the ARTEEBEE for ads that do any of the following (or link to any website or other online property that does any of the following) if you have prior written approval from ARTEEBEE (email sufficing):

  • Sell or promote products related to sexual health, including condoms and birth control devices; and/or
  • Promote or depict political or religious topics.

Other Restricted Creatives and Related Content
If you use the ARTEEBEE for ads related to alcohol, fantasy sports, state lotteries, or gambling, you are responsible for complying with all applicable laws and industry guidelines, including those that impose requirements related to the audience receiving such ads, those that require any notices to users regarding the legality of such ads in certain jurisdictions, and any licensing or registration requirements with applicable authorities or industry groups.

SSL Compliance
SSL traffic can be identified in the bid request using the secure parameter (OpenRTB) or the ssl­_enabled (ARTEEBEE Proprietary API) parameter. If secure or ssl_enabled = 1, you must bid only if your ad and all accompanying elements, such as tracking pixels, are SSL-compliant. If you would like ARTEEBEE to drop your secure pixel on secure inventory, please provide your ARTEEBEE account manager with your secure pixel to drop.

Resale of Impressions
You may only purchase inventory for use directly by an advertiser (or direct agent of an advertiser) with which you have a direct relationship. Reselling, distributing or otherwise sub-syndicating inventory to another indirect sales channel (e.g., another ad network or trading desk) is prohibited.

Prohibited Profiling
Demand partners may create targeting profiles or segments based on the ads they show to users and user interaction with those ads as long as this is fully disclosed in your privacy policy and you follow all your legal and contractual obligations. Your gathering and use of user data must strictly comply with the Children’s Online Privacy Protection Act. In addition, demand partners may not create targeting profiles or segments on the basis that a user has visited a particular publisher or website, the ARTEEBEE category(ies) that apply to the inventory, website or publisher, the content on the web page or website, or the general interest area(s) covered by the publisher. Provided that you are in compliance with these policies, this doesn’t prohibit you from (a) targeting ads in real time on the basis of the inventory category(ies) shown in the ARTEEBEE, as long as you don’t retain that information and/or include it in a targeting profile or segment, or (b) creating targeting profiles or segments on the basis of end users’ geolocation data.

You will comply with the applicable Digital Advertising Alliance (DAA) Self-Regulatory Principles published at www.aboutads.info and, as applicable, with the IAB Europe EU Framework for Online Behavioural Advertising and the EASA Best Practice Recommendation on Online Behavioral Advertising, which are administered by the European Interactive Digital Advertising Alliance and published at www.edaa.eu.


  • Video demand must respect the requirements of the publisher (e.g., auto play, sound on/off, ad duration) as communicated in the bid request.
  • VAST video advertising can only be served into a publisher supported video player (in-banner video is not permitted).

You agree to apply the EU-U.S. Privacy Shield Framework Principles issued by the U.S. Department of Commerce, located at https://privacyshield.gov/ (“Privacy Shield Principles”) to all data that ARTEEBEE transfers to you that originates from the European Economic Area or Switzerland when that information meets the definition of “personal data” in the Privacy Shield Principles (“EEA Data”). For clarity, you agree to (a) use EEA Data only for purposes consistent with the ARTEEBEE privacy policy (if you receive EEA Data as a “controller” as defined by the Privacy Shield Principles) or only for purposes specified by ARTEEBEE (if you receive EEA Data as a “processor” as defined by the Privacy Shield Principles); (b) notify ARTEEBEE upon your determination that you can no longer apply the Privacy Shield Principles to EEA Data; and (c) upon such determination, cease use of EEA Data or take other reasonable and appropriate steps to apply the Privacy Shield Principles to EEA Data.
If your Offering is directed to children under 13 years old, or under any other age-threshold pursuant to the applicable Law, or if you have
actual knowledge that you are collecting personal information from children under that above mentioned age, you will maintain full compliance with
relevant Laws, including – if applicable – the US Children Online Privacy Protection Act (COPPA), and the provisions applicable to the protection of
a child’s data under Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR). Without limiting the aforesaid, you will provide
all necessary notices and receive all necessary consents, including verifiable parental consent, as required under the applicable Law, to ARTEEBEE Inc. use of personal information.

Data Processing:
This Data Processing Agreement applies when Personal Information is Processed by ARTEEBEE Inc. as part of ARTEEBEE Inc.’s provision of the Service, as further specified in the Agreement and the applicable order form. In this context, to the extent that provisions under the GDPR apply to Personal Information that ARTEEBEE Inc. processes for Customer under the Agreement, Customer is the Data Controller and ARTEEBEE Inc. and applicable Affiliates are the Data Processor under such laws and regulations.
Instructions for ARTEEBEE Inc.’s Processing of Personal Information. ARTEEBEE will only Process Personal Information on behalf of and in accordance with Customer’s instructions. Customer instructs ARTEEBEE Inc. to Process Personal Information for the following purposes: (i) Processing in accordance with the Agreement and applicable order forms, including, without limitation to provide the Service, and for back-up and disaster recovery, cyber security, operations, control, improvements and development of ARTEEBEE Inc.’s Service, fraud and service misuse prevention and legal and administrative proceedings; and (ii) Processing to comply with other reasonable instructions provided by Customer where such instructions are consistent with the terms of the Agreement and comply with applicable Privacy Laws and Regulations. Processing outside the scope of this DPA (if any) will require prior written agreement between ARTEEBEE Inc. and Customer on additional instructions for processing, including agreement on any additional fees Customer will pay to ARTEEBEE Inc. for carrying out such instructions.

At ARTEEBEE’s sole discretion, ARTEEBEE may assess a surcharge for any violation of these policies and/or immediately terminate your access to the Ad Exchange (in addition to any other legal or contractual remedies). If ARTEEBEE assesses a surcharge, we will use our reasonable discretion to set the amount of the charge, taking into account the nature of the violation, the additional work and expense ARTEEBEE incurred in dealing with the violation, and the harm done to the ARTEEBEE, ARTEEBEE’s reputation and/or to other ARTEEBEE clients.